Sarah's first communications job was a short-lived stint in television public relations in Hollywood. Since then, she's put her skills to work for purpose-driven organizations, developing strategic communications plans, interpretive signage, multi-channel storytelling, and technical reports for an array of nonprofit organizations and government agencies.
Lower St. Croix 50th Anniversary
Sarah led a storytelling initiative on the 50th Anniversary of the Lower St. Croix Act for Wild Rivers Conservancy, including writing a four-part series on the river’s natural and cultural history, civic leadership that secured federal protection, and ongoing work to balance conservation and development along the river. The series was republished by the Osceola Sun.
Fresh Energy Communications Leadership
In her role as Deputy Executive Director at Fresh Energy, Sarah built the organization’s first-ever strategic communications plan, oversaw all print and online publications, and led major innovations such as brand refreshes and the launch of new strategic initiatives. Leader of the organization’s imperative to “Strengthen Public Resolve for Change,” she set strategy, supervised, and knit together the organization's brand-building, policy-focused strategic communications, and independent energy journalism program.
Contract Communications Work
Sarah’s current and past communications clients include Carnelian-Marine St. Croix Watershed District, the McKnight Foundation, National Parks of Lake Superior Foundation, and Washington Conservation District. Her freelance writing has appeared in publications including the Minnesota Women's Press and Tiny Buddha. Grace has created websites for artists, bed and breakfasts, and others, and develops the e-newsletter for Canyon Film.